Misconceptions Of The American Dream - 1190 Words

Misconceptions of the American Dream In 1931, James Truslow Adams built the foundation of the modern American Dream when he said, â€Å"Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.† Over the past century, people have been striving to achieve the rich and prosperous life that Truslow refers to in hopes that they find happiness. Unfortunately, that is not always the case. While wealth is often equated with happiness and security; however, The Great Gatsby and Into the Wild illustrate that searching for happiness through the acquisition of material wealth is chasing an illusion, because amorality and corruption often follow wealth. Jay Gatsby, Chris McCandless, and Tom Buchanan exemplify the misconceptions of the American Dream, because they are unhappy despite their material wealth. Gatsby’s searches for the American Dream to find happiness, but he realizes that he cannot find in happiness in mate rial wealth and therefore, he is chasing an illusion. Gatsby chased the American Dream in order to win Daisy’s love and affection, and to become happy. When Gatsby was in the army, he lost Daisy because of his low economic standing. Daisy married Tom Buchanan, a wealthy, old money man, which sparked Gatsby’s desire to become rich and successful. Gatsby easily turned his life around in order to fulfill the American Dream; â€Å"Gatsby s ability to reinvent himself comes from his belief in the American dream: HeShow MoreRelatedThe Misconceptions Of Impoverished Workers And The American Dream2055 Words   |  9 PagesThe Misconceptions of Impoverished Workers’ and the American Dream After thoroughly examining some the hardships experienced by underpaid workers’, it has become evident that the definition of poverty is often misconstrued by society. Demonstrated through numerous case studies and as presented in David K. Shipler’s â€Å"The Working Poor: Invisible in America†, the lives of many low income workers’ are adversely impacted by the lack of a sufficient salary. After gathering materials from such resourcesRead MoreStereotypes And Discrimination Of The United States921 Words   |  4 Pagesor making assumptions about person based upon their behaviors and or clothing. One stereotype that is currently on the rise is the misconception Americans have on Latinos. The first stereotype misconception there is, is that Latinos took all the American jobs. The following fallacy, Americans have is that all Latinos are Mexican. Preceding that fallacy is, Americans believe Latinos are not well educated and lazy. Latinos are altering the manner America appears, feels, and reasons. The upswing ofRead MoreThe Great Gatsby By F. Scott Fitzgerald1412 Words   |  6 PagesGatsby showcases the American society during the Roaring 1920s. During this time period many longed to be rich and become a member of the upper class. It became one’s dream to obtain good social standing rather than to achieve freedom and happiness. Fitzgerald creates characters, such as Daisy Buchanan and Jay Gatsby, who are more concerned with wealth than what truly makes them happy in life. Therefore, many perceive the theme of this novel to be achieving the American Dream; an idea that peopleRead MoreEssay about Death of the American Dream1042 Words   |  5 Pagesï » ¿Death of the American Dream Flashback to the stigma of anti-Communism in the 1950s, communism places extreme emphasis on class divisions, specifically the unfair nature of the upper class’ domination of the working class. To admit class divisions was to invite revolution and socialism. So instead, we told ourselves that, in this country, class did not exist; that a free-market capitalist society permits anyone who wants to improve his socioeconomic status to do so. In his essay Class in America:Read MoreEssay on â€Å"Jay Gatsby Is a Man for Our Times†1213 Words   |  5 Pagestalk about the American Dream, and want to tell the world about the American Dream, but what is the dream, in most cases, but the dream of material things? I sometimes think that the United States for this reason is the greatest failure the world has ever seen.† -Eugene O’Neil Through various pieces of literature, including F. Scott Fitzgerald’s The Great Gatsby, the words of Eugene O’Neil are undeniably and vividly illustrated valid on innumerable occasions. The American Dream, dissectedRead More History of Latino/a Immigration to the U.S. Essay1475 Words   |  6 PagesRoosevelt said, â€Å"the future belongs to those who believe in the beauty of their dreams.† That statement holds strong for immigrants in America. Equal access to opportunities allows immigrants to achieve the American dream. 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The only things that were standing in his way to have complete power was, the southern states and the Constitution. Those two things were in â€Å"sharp conflict with Lincoln’s career dream of being the â€Å"DeWitt Clinton of Illinois,† if not the entire United States† (234). Mr. Lincoln did as much as he could with the economy to rule in his favor and have â€Å"full control† of the states. His dream was complete in 1863, and the predictionsRead MoreDream Big; DREAM Act Essay1270 Words   |  6 Pagesthe Development, Relief, and Education for Alien Minors (DREAM) Act is the opportunity undocumented students and America need to make a change. We now live in a dangerous world, where we need more protection than ever. Americas national security depends on the military service the next generations are willing to serve. The foundation of a strong military is the young Americans who want to continue expanding the tradition of American military strength. However, over 72 percent of 17- to 24-year-oldsRead MoreThe Great Gatsby By F. Scott Fitzgerald826 Words   |  4 PagesChristian Hinkle Boehm American Literature 27 October 2015 Misconception Society often thinks that the American Dream is a tall tale, a thing of the past, a nonexistent concept made by man. The reality of it is, there is such thing as the American Dream. It does exist, but society thinks that there is no such thing since there are barriers to it. The fact of it is, people think an idea can be dead if the person can t obtain it themselves. In the novel, The Great Gatsby by F. Scott Fitzgerald

Analysis Of Kamal Ravikants Love Yourself Like Your Life...

If you could improve every aspect of your life by loving yourself, would you do it? This is exactly what Kamal Ravikant suggest in his 2012 book, Love Yourself Like Your Life Depends on it. The author claims that repeating â€Å"I love myself† all throughout the day helped him overcome his depression and made him more successful in both his personal and professional life. Kamal encourages us to do the same, as he believes that this will truly improve our lives for the better. However, with only anecdotal evidence and no studies conducted, it is uncertain whether this technique offers real improvement. This brief self-help book addresses the idea that repeating â€Å"I love myself† can improve a person’s life. While the book also offers some†¦show more content†¦It would have been beneficial to include existential theory and self-efficacy as support in Kamal’s self-help book. As learned in class, the goal of existentialism is authenticity: â€Å"l iving in a way that is compatible with ones physical, mental, and spiritual components† (Polifroni, 2017). A consequence of being stuck in the past is guilt, while one feels anxious when moving towards the future. Kamal expresses guilt, explaining â€Å"I’m the one who shared this truth with friends†¦but who wants to take advice from a man barely scraping by† (Ravikant, 2012). A few paragraphs later, Kamal references anxiety by saying, â€Å"honestly, it scares me a little†¦but if life is working, and you do the practice, how high can life go?† (Ravikant, 2012). While his description of this technique and experiences fit into existentialism very well, Kamal does not mention it once in his self-help book. The book would be far more credible if there was more science behind it. Without conducting a true experiment, Kamal cannot accurately claim that repeating â€Å"I love myself† really does improve the overall livelihood of an individual. W hile Kamal does reference long-term potation by stating, â€Å"The more you remember something†¦the more you will reinforce the pathways connecting neurons,† (Ravikant, 2012) there have been no direct studies testing the specific practice of repeating â€Å"I love myself† in order to improve one’s quality of life. One way to test his

Ethics for Professional Accountants Problemâ€Myassignmenthelp.Com

Question: Explain On Ethics For Professional Accountants Problem? Answer: Introduction Bookkeeping is the way toward recording and examining the different budgetary exchanges of the business association (DRURY, 2013). The calling of bookkeeping is controlled by some particular arrangement of tenets and standards. Every one of the bookkeepers needs to follow these key bookkeeping standards. In such manner, APES 110 Code of Ethics for Professional Accountants is a standout amongst the most vital arrangement of standards in bookkeeping. This segment expresses that every one of the bookkeepers need honesty. It infers that the bookkeepers should be clear and legit to their calling (Carey, 2015). Reason for APES 110 Code of Ethics for Professional Accountants APES 110 are one of the real codes of standard during the time spent bookkeeping. Bookkeeping Professional and Ethical Standard Board, ordinarily known as APESB, has issued the standards of APES 110. APESB is an autonomous bookkeeping assortment of Australia in the time of 2006. The principle part of APESB is to create and issue different sorts of moral guidelines during the time spent bookkeeping keeping in mind the end goal to spare the interests of open. The advancement of APES 110 is considered as one of the significant activities of APESB. Moreover, the International Ethical Standard Board for Accountants, usually known as IESBA is additionally required in the improvement of APES 110. The primary motivation behind this code is to make the bookkeepers of Australia and others follow the different sorts of major standards of bookkeeping (apesb.org.au, 2017). According to APES 110, every one of the bookkeepers must conform to all the bookkeeping standards and standards; else, they w ill be kept from doing a wide range of bookkeeping works. It is normal that the bookkeepers must guided by the soul of this code. In Australia, it is normal that every one of the bookkeepers must agree to the basic standards of APES 110 at the season of giving any sort of expert administrations (cpaaustralia.com.au, 2017). The bookkeepers outside Australia additionally need to consent to the principles and control of APES 110, according to the codes of APES 110. Nonetheless, for this situation, they additionally need to consent to the neighborhood bookkeeping tenets and directions. It is not the reason for APES 110 to degrade the bookkeepers from any sort of duties that may not be forced by the law or direction. During the time spent inspecting, the standards of APES 110 have lawful enforceability, as every one of the bookkeepers must conform to the standards of APES 110. Another real reason for APES 110 is to force the standards of trustworthiness on the expert bookkeepers. It is expressed in APES 110; the bookkeepers must not be related with any sorts of control of bookkeeping data of any business association. There are occasions everywhere throughout the world where the bookkeepers have been discovered required in various types of bookkeeping deceitful. Consequently, one of the significant motivatio ns behind APES 110 is to destroy these sorts of bookkeeping outrages from this calling. In the event of any individual from bookkeeping is found to break the codes of APES 110, they will be pulled back from the bookkeeping calling (CHRIST and BURRITT, 2016). Ethical Approach to the Problem The Laura Nash model of moral basic leadership is one of the viable models to settle on choices in major basic circumstances. In this model of basic leadership, twelve inquiries are utilized to get to the ideal choice (ryerson.ca, 2017). This model will be an appropriate one in the given contextual investigation. According to the given contextual investigation, the real impacts of unstable financial circumstance on the business operations of the association are excluded in the motivation for the meeting of 2009. Aside from this, the required review operation on the credit portfolio is likewise excluded in the meeting motivation. Nonetheless, the CEO of the association has give affirmation that there is no sort of vital issues with respect to the monetary emergency and review on advance portfolio that should be tended to in the meeting motivation. This is not the situation as these are the significant issues. In addition, the individual from review council is associating that some wit h the money related figures have been controlled. In this complex moral issue, the review part can take reasonable choices by utilizing the twelve inquiries of Laura Nash display. In this circumstance, it is expected to address these real issues before the administration and auditor committee of the organization. To start with, the review relate requirements to precisely characterize these real issues in from of everybody keeping in mind the end goal to make them mindful of the negative impacts of the issues (Cohen, 2013). For this situation, legitimate confirmations, information should be introduced to everybody to demonstrate the matter. The administration should be comprehended that the audit associate is doing this for the advancement of the organization. The expectation of the audit process behind this procedure of decision making is to spare the association from the potential financial risks. This aim should be contrasted and the issue comes about. The normal aftereffect of the current circumstance should be exhibited to the administration to make them mindful about the potential risk of the organization. Then again, it should be appeared to the administ ration that this choice is not going to hurt anybody in the company, as it is useful for everybody (Tsalikis and Fritzsche, 2013). Also, the review relate necessities to make the administration comprehend that he is doing this independent of his position in the association and he has no self required in this decision making process. According to the Laura Nash display, this is the best possible ethical approach to make decision about the issues. Conclusion According to the above discussion, it can be seen that integrity is one of the main considerations in the bookkeeping profession, as the bookkeepers should be straightforward and direct. In such manner, APES 110 article contains all the major standards of bookkeeping that every one of the bookkeepers must go along. Then again, it can likewise be seen that one can get to a legitimate ethical choice with the assistance of the twelve inquiries of Laura Nash Model. Thus, it can be reasoned that respectability and ethics are two of the real mainstays of bookkeeping that every one of the bookkeepers must consider. References An overview of APES 110 Code of Ethics. (2017).Cpaaustralia.com.au. Retrieved 18 April 2017, from https://www.cpaaustralia.com.au/professional-resources/ethics/apes/overview APES 110 Code of Ethics for Professional Accountants. (2017).apesb.org.au. Retrieved 18 April 2017, from https://www.apesb.org.au/uploads/standards/apesb_standards/standard1.pdf Carey, P. J. (2015). External accountants business advice and SME performance.Pacific Accounting Review,27(2), 166-188. CHRIST, K., BURRITT, R. (2016). Professional accounting bodies: Scoping options for sustainability.RELEVANCE AND PROFESSIONAL ASSOCIATIONS IN 2026. Cohen, S. (2013). Promoting ethical judgment in an organisational context.Journal of business ethics,117(3), 513-523. DRURY, C. M. (2013).Management and cost accounting. Springer. Laura Nash Ethics without the Sermon, Howard Business Review 59. (2017).ryerson.ca. Retrieved 18 April 2017, from https://www.ryerson.ca/content/dam/ethicsnetwork/downloads/model_B.pdf Tsalikis, J., Fritzsche, D. J. (2013). Business ethics: A literature review with a focus on marketing ethics. InCitation Classics from the Journal of Business Ethics(pp. 337-404). Springer Netherlands.

Global and National Health

Questions: 1. Write a report on community health. 2. Explain Identification of a potential health issue and the role of the registered nurse. Answers: Part A Introduction The said assissgnment is about identifying health issues in a city situated in South Australia by reviewing the community, area, population, climate, lifestyle, etc of the said city. The features of a city can determine a lot about the potential health issues the individual living in the city may face, thus, assessment of such conditions before hand can prevent many contagious and dangerous diseases from spreading. Thus, the assessment of the city situated in South Australia called Horizon is based on several aspects which help in arriving at a conclusion for future health hazards in the city along with giving the medical department in the city a chance to prevent the health hazards. City of Horizon Community Assessment Biophysical Assessment Biophysical Assessment is reviewing the physical and biological parameters of an ecosystem which includes every detail of its geology, hydrology and soil. Thus, in the present case, the city of Horizon is undergoing a Biophysical Assessment which will review the citys age profile, gender profile and ethnicity and cultural profile. Age Profile In 2011, the population of Horizon city increased by 15.3 % , making the population of Horizon city having 30,000 residents who are divided by their age structure into different age groups as follows:- Service age group totaling to approximately 2435 in population Dominant group totaling to approximately 2055 in population (Gulliver, Griffiths and Christensen 2010). Five years age group totaling to approximately 2429 in population Gender Profile The gender profile in the city of Horizon is 14,657 females and 13,693 males in total. Ethnicity and Cultural Profile There are many ethnic groups in Australia who share similar cultures and traditions. Some of these ethnic groups in Australia are as follows:- Aboriginal and Torres Strait Islander who are approximately 652 in population in 2011 Australian born who are 24,358 who are approximately 24,358 in population in 2011 Speaks language other than English at home who are approximately 1446 in population in 2011 Psychological Assessment - Psychological Assessment is referred to a technique which is used to derive a conclusion about an individuals capacities, personality and behavior. Communication network The communication network in Horizon city is also varied just like its population and newspapers, television shows and radio are available in different languages other than English (Wakefield, Loken and Hornik, 2010). Volunteer Agencies There are variety of volunteer agencies in the city of Horizon serving working and serving for different causes and issues. Some of them are for the ethnic community in the city of horizon while the others are for the non-English speaking inhabitants of the city. Law enforcement As the city of Horizon is located t the south east coast of South Australia only approximately 320 kilometers away from Adelaide, the law enforcement agencies like the police and the Courts of Adelaide are in charge of the city of Horizon. The police forces and the courts of Adelaide district govern the laws and punish for the crimes and offences in the city of Horizon, thus the jurisdiction of the city of Horizon is with the Adelaide district in Australia. However, the city of Horizon has its prison for offenders (Tremblay et al 2010). Emergency Services There are many hospitals and emergency centers in the city of Horizon. However, the Horizon Hospital and Health Service is one of the most popular features of the city of Horizon. Social Support Services Many social support services function in the city of Horizon that help many needy people like the indigenous groups, non-English population, etc. Physical Environment Physical Environment reviews the different aspects of natural resources in a city. Geography The city of horizon is situated in the Limestone costal region of South Australia, 320 kms away from Adelaide and 530 kms North West of Melbourne. The geography of Australia is diverse having forests, mountains and coastline. Population size The resident population of the city of Horizon in 2016 was 29.803 with a population density of 6.86 person / hectare. Classification The classification in the city of Horizon is divided into suburbs and localities of Cape Arch, Beachside, Yonder Hill, Limestone Point and Woodside. Climate the city of Horizon is situated on a coastline which makes the climate pleasant and humid although out the year attracting many tourists. Air Quality The air quality in the city of Horizon is very good as it is a coastal region. Water Source Availability and Quality As the city of horizon is a city close to a coast, the water source availability is very high on quality and serves as a tourist attraction. Sewage and other waste disposal Sewage and waste disposal in the city of horizon is very well organized and maintained (Owen et al 2010). Housing type and adequacy In the year 2011, 16% of the household types in the city of horizon consist of couples with children. The total number of households in the city of horizon is 11,057. Socio-Cultural features The review of socio-cultural features of a city discusses the manner in which the community and society in the city is organized and structured. Marital Status - In the year 2011, 16% of the household types in the city of horizon consist of couples with children. The city of horizon has household of married couples with and without children. The total number of married couples in Horizon is 6147. Family composition The families in the city of horizon are classified into several groups like couples with children and without children, one parent families, lone individuals, visitors, etc. Education level In the year 2011 around 3296 individuals in the city of horizon had tertiary qualification. In the city of horizon, only 13434 individuals are unqualified (Scannapieco and Ho 2010). Income In the city of horizon, 4 % population have an income of $1,500 or more per week. The nil income index is only 5.4% and 17.4% of individuals earn more than $400-$599 every week. Employment rates and occupation types - Approximately 4,647 individuals in the city of Horizon are employed out of which 48% individuals have full time jobs and the rest work part time. Transport - Princes Highway is which connects the city of Horizon to other parts of Australia. Leadership of Community the city of horizon is home to many dives communities thus the leadership of community id divided in the same manner. Religion There are many religions followed in the city of horizon, however, the most powerful of them all are the Christians and the Western (Roman) Catholic. Community Groups and Organizations Many communities like indigenous communities have their homes in the city of horizon and they have separate organizations. Behavioral features Reviewing cities behavioral features includes analyzing how the society and community uses the natural resources available. Access to goods and services The Princes Highway helps to connect the city of horizon to other parts of South Australia which helps the city to access goods and services from Adelaide and Melbourne. Shopping facilities There is a Horizon shopping mall in the city of horizon which is also a tourist attraction (Brown et al 2010). Sports and Recreation facilities One of the features of the city of Horizon includes a recreation house which will surely have sports activities for the individuals in the city to indulge in. Leisure activities - Horizon Cultural Centre, Romero Vineyard and Wine Complex, Yonder Museum and Library, Horizon Aquatic Centre, Horizon Recreation Centre, Limestone Lake Adventure Park and Playground, Horizon Mall, the Horizon Hotel Limestone Coast Caves are some of the places in the city of horizon which can be used for leisure and attract tourism also. Entertainment facilities There are many entertainment facilities in the city of horizon which includes diverse places like cultural houses, recreation centers, shopping malls, parks, aqua parks and caves. Dinning and eating facilities As fishing is a major industry in Australia, sea food is very popular in the city of Horizon. Additionally, as the city of Horizon is tourist attraction in South Australia, there are many restaurants and dining facilities available in Horizon. Heath System The Horizon Hospital and Health Services is the major health care centre in the city of Horizon which treats the citizens of the city. Additionally, the heath care services available in the city of Horizon helps to prevent the spread to contagious diseases and creating awareness amongst the citizens of the city about health care and its prevention (Lawrence, Hancock and Kisely 2013). Conclusion and Recommendations Thus, after the reviewing the above mentioned aspects of the city of Horizon, it can be concluded that the city is well equipped with most health care facilities and services, however, the city requires to take some care in respect of prevention of contagious diseases which can be spread in the city due to massive tourists who comes from different parts in the world like Africa, having certain regional diseases. Also, as the city is very small in size and population, the shortfall of medical facilities and services can be a matter of concern if contagious diseases affect the entire city. Part B Potential health issue and role of registered nurse City of Horizon, located in Limestone Coast Region of Australia has a population of about 29308 people till 2016. Horizon is a popular tourist destination and has exceptional health care facilities like Pharmacy, Radiology, Physiotherapy, Medical Service and GP clinic. There is aged-care service too. It also has an ethnic group of the population consisting of Aboriginal and Torres Strait Islander group. As the city attracts a large number of tourist, therefore the key health related issue will be a lack of equity in health care and problem of workforce supply and distribution. When any place has a number of citizens and traffic of tourist, there will be an imbalance in health services and quality and safety of health services is compromised. Since horizon community has the ethnic population, achieving health equity is significant (Bungay et al. 2016). Due to continuous shift in demographics and disparities in health care outcome, nursing is a challenge in advanced health care. Health inequity can cost people their lives. Registered nurse have a role in giving holistic care to citizens of Horizon by looking into an environment, culture and socioeconomic status of patients. They can play a role in making lives better for Aboriginal and Torres Islander group of people. This ethnic group of Australia does not have proper access to health care facilities. Due to a different language of aboriginal, the problem occurs in health care delivery. It is necessary for the nurse to understand the language of the ethnic group to give adequate care. The ethnic group faces a high rate of poor health and chronic diseases like renal failure, cardiovascular diseases, and diabetes. They have poor access to health care which is evidenced by the high rate of infectious diseases like HIV/AIDS. Due to lack of knowledge, they indulge in unhealthy and risky behavior like alcoholism and substance abuse. A registered nurse has to look into all these issues and provide appropriate to care about such people (Mohammed et al. 2016). To address all the above issue nurse has to develop cultural competency skills. It is a desired attitude and behavior of nurse that will enable them to work efficiently to handle cross-cultural patients. The nurse has to develop an understanding of the cultural sense of people before starting treatment process. They have to keep cultural values and principals of individual people in mind. This will help in building good relation with patient and gaining patient satisfaction. While handling a diverse group of the population, the nurse should have a high level of awareness, knowledge and skills to maintain continuity in treatment. The key elements in gaining cultural competence are awareness, attitude, knowledge and skills. The nurse should be conscious of different people reaction to health care. They can educate the ethnic group about the importance of checking health care needs and taking regular treatment option. They should have the attitude to handle all kind of people as those w ith little or no knowledge of health care. If they know the cultural sense of individuals, they their nursing practice will be free of cultural bias. It will bring better outcome in health care. The problem of workforce supply can be handled by reduces by introducing more culturally competent workforce. More clinic should be opened in ethnic areas to give the ethnic group better access to health care facility (Phillips and Malone 2014). Reference List Brown, W., Bryson, L., Byles, J., Dobson, A., Manderson, L., Schofield, M. and Williams, G., 2010. Women's health Australia: establishment of the Australian longitudinal study on women's health.Journal of Women's Health,5(5), pp.467-472. Bungay, H., Jackson, J. and Lord, S., 2016. Exploring assistant practitioners views of their role and training.Nursing Standard,30(30), pp.46-52. Gulliver, A., Griffiths, K.M. and Christensen, H., 2010. Perceived barriers and facilitators to mental health help-seeking in young people: a systematic review.BMC psychiatry,10(1), p.113. Lawrence, D., Hancock, K.J. and Kisely, S., 2013. The gap in life expectancy from preventable physical illness in psychiatric patients in Western Australia: retrospective analysis of population based registers. Mohammed, S., Stevens, C.A., Ezeonwu, M. and Cooke, C.L., 2016. Social Justice, Nursing Advocacy, and Health Inequities: A Primary Health Care Perspective.Practicing Primary Health Care in Nursing: Caring for Populations. Owen, N., Healy, G.N., Matthews, C.E. and Dunstan, D.W., 2010. Too much sitting: the population-health science of sedentary behavior.Exercise and sport sciences reviews,38(3), p.105. Phillips, J.M. and Malone, B., 2014. Increasing racial/ethnic diversity in nursing to reduce health disparities and achieve health equity.Public Health Reports,129. Scannapieco, F.A. and Ho, A.W., 2001. Potential associations between chronic respiratory disease and periodontal disease: analysis of National Health and Nutrition Examination Survey III.Journal of periodontology,72(1), pp.50-56. Tremblay, M.S., Colley, R.C., Saunders, T.J., Healy, G.N. and Owen, N., 2010. Physiological and health implications of a sedentary lifestyle.Applied Physiology, Nutrition, and Metabolism,35(6), pp.725-740.efield, M.A., Loken, B. and Hornik, R.C., 2010. Use of mass media campaigns to change health behaviour.The Lancet,376(9748), pp.1261-1271.

The Way of Life for the Inuit People free essay sample

Students were sent away for 4 years to a school to get an education from some missions set up to help the villagers get a good education. The only bad thing about it was the fact that the schools discouraged native language. If students came to class and spoke a native american language they were punnished harsly, either with soap in their mouth or having to stick there head agaist the corner of a wall for long periods of time. Most of the Inuits entertainment was from hunting gatherings and raids. In result to the harsh, cold winters, inuit villagers had a hard time finding building supplies. No trees were found in the tundra. Only way to get wood was from transportation from different villages. The snow was a big factor in inuit life. They used snow for their house’s, also known as igloos. It was the best way to keep themselves from freezing to death or frostbite. We will write a custom essay sample on The Way of Life for the Inuit People or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the summer rolled around that ment the snow was melting away so the inuit people had to come up with a plan to have shelter. Their shelter was made up of streched out pieces of animal fur. Transportation was very small around the artic tundra because of their freezing tempuratures. When they did transport goods the relyed on huskies to pull them around the tundra. They huskies were respected so much because of their strong legs and thick skin for warmth and protection. During the summer they used two different kinds of boats, a kayak for hunting, and a umiaq for transporting people, supplies, and dogs. The inuit people had a huge hunting culture. Especially whales, during whale season inuit people set out on whale expeditions to catch, the whale fleets so they can stack up on food for the winter. The inuit people were very independent, and dependent on the few around them. They passed down the hunting kills from generation to generation, giving the inuits a big advantage in hunting and staying alive during the harsh winters.

S11-08 l GROUP 2 General Chemistry 2 Essays - Chemistry, Free Essays

S11-08 l GROUP 2 General Chemistry 2 Essays - Chemistry, Free Essays S11-08 l GROUP 2 General Chemistry 2 LAJOM, John Froilan Title Proposal LIRIO, Ady DEADLINE: February 20-24, 2017 LANDICHO, Martin Paolo ESPIN ILI, Xavier IGNACIO, Gian Micah JAURIGUE, John Miro LIMOS, Hanz Proposed Title: Calcium Chloride, you Give my Water a Rush Explanation: We based our title on the experiment that we decided to somewhat conduct and research. Calcium Chloride, as the solute needed for the solution to be made, gives water a rush; the water rush up, meaning a boiling point elevation occur while the water rushes down indicating a freezing point depression. It sounds like we compare water having either a good expression, which is elevation, or bad expression, which is depression, whenever sugar combines with it. Research/Objective: In this proposed experiment, we decided to have an investigation of the freezing point depression and boiling point elevation when the solute Calcium Chloride (CaCl2) is dissolved in water (H2O). We decided to have this experiment for us to know if the solute, which in our case should be solid, would really need the process to acquire more or less of the temperature in order to reach either the solvent's boiling point or freezing point. We would also want to know if calcium chloride that will be dissolved in water would also make the reaction or the phase of boiling or freezing in a much slower or faster phase. Also, we wanted to know how is this solute going to be able to tweak the molal boiling or freezing constant of the liquid used by means of the computed amount in grams or such of the solute to be added and the solvent where it would be added. S11-08 l GROUP 2 General Chemistry 2 LAJOM, John Froilan Title Proposal LIRIO, Ady DEADLINE: February 20-24, 2017 LANDICHO, Martin Paolo ESPINILI, Xavier IGNACIO, Gian Micah JAURIGUE, John Miro LIMOS, Hanz Proposed Title: Soda, Soda, you Give my Water a Rush Explanation: We based our title on the experiment that we decided to somewhat conduct and research. caustic soda, as the solute needed for the solution to be made, gives water a rush; the water rush up, meaning a boiling point elevation occur while the water rushes down indicating a freezing point depression. It sounds like we compare water having either a good expression, which is elevation, or bad expression, which is depression, whenever sugar combines with it. Research/Objective: In this proposed experiment, we decided to have an investigation of the freezing point depression and boiling point elevation when the solute caustic soda or sodium hydroxide (NaOH) is dissolved in water (H2O). We decided to have this experiment for us to know if the solute, which in our case should be solid, would really need the process to acquire more or less of the temperature in order to reach either the solvent's boiling point or freezing point. We would also want to know if caustic soda or sodium hydroxide that will be dissolved in water would also make the reaction or the phase of boiling or freezing in a much slower or faster phase. Also, we wanted to know how is this solute going to be able to tweak the molal boiling or freezing constant of the liquid used by means of the computed amount in grams or such of the solute to be added and the solvent where it would be added. S11-08 l GROUP 2 General Chemistry 2 LAJOM, John Froilan Title Proposal LIRIO, Ady DEADLINE: February 20-24, 2017 LANDICHO, Martin Paolo ESPINILI, Xavier IGNACIO, Gian Micah JAURIGUE, John Miro LIMOS, Hanz Proposed Title: Soda, Soda, you Give my Water a Rush Explanation: We based our title on the experiment that we decided to somewhat conduct and research. baking soda, as the solute needed for the solution to be made, gives water a rush; the water rush up, meaning a boiling point elevation occur while the water rushes down indicating a freezing point depression. It sounds like we compare water having either a good expression, which is elevation, or bad expression, which is depression, whenever sugar combines with it. Research/Objective: In this proposed experiment, we decided to have an investigation of the freezing point depression and boiling point elevation when the solute baking soda or sodium bicarbonate (NaHCO3) is dissolved in water (H2O). We decided to have this experiment for us to know if the solute, which in our case should be solid, would really need

Strategic Planning Essay Example | Topics and Well Written Essays - 2500 words

Strategic Planning - Essay Example Let us look at the current situation of the coastal area of Australia and the challenges that have been facing it. The coast of Australia is an important asset to the country. It has great economic potential for Australian. Its value to the Australian economy calls for the taking of management measures that will ensure it remains to play its vital role in the economy. The coastal are has a unique values and resources that are very vital to the Australian way of life. It also plays an important role in ensuring ecological sustainability. Therefore development of sustainable coastal zone is imperative for the life of the Austrians for now and in the future. (Queensland Government, 2008c) The coast of Australia extends for more than 36 000 km including the external territories. The region has a wide range of climates, geographical and geological regimes and a mixture of various ecosystems that support the biodiversity. This biodiversity supports a number of activities including commercial and non commercial one. Commercial activities include transport of goods and services through the port, income generating recreational activities, urban development, aquaculture, mariculture, fishing, coastal agriculture, petroleum mining, and others. It is also home a variety of indigenous cultural values which include the coastal landscapes with cultural meaning, and others. (Queensland Government, 2008a) The above gives the importance of maintaining the Australian coast for the current and for the generation to come. This shows that it plays a vital role in the life of the people. The coastal area has turned to be a major focus for economic, industrial and social activities. With more than 86% of the population now living around the coast and with more people visiting the coast more often there has to be a management plan that will ensure

Better Place Company Essay Example | Topics and Well Written Essays - 2000 words

Better Place Company - Essay Example The headquarters of the company is located in Israel at the R&D center, at Palo Alto and also in California. The use of such vehicles will reduce the risks that are caused by the harmful emissions of carbon. It is as a result of this that most of the governments, organizations and businesses have prioritised the need for reducing the effects of carbon emissions. Mission. To be a company that is able to hasten the change in the automobile industry from the use of vehicles that are oil based and promote the adoption of vehicles that use electricity- renewable energy. Vision Better Place vision is to be able to create linkages among car companies, utilities, battery companies and also consumers in order to successful promote the adoption of EVs. Stakeholders Stakeholders in a company are mainly the people, groups or organizations that draw certain interest towards the business strategy of a company. Better Place Company is supported by majority stakeholders who have interest in the prod uct that is being generated by the company (Johnson, p153). Stakeholder’s expectations are a major concern that the manager of Better Place had to deal with due to the fact that the success of the adoption of the Electric Vehicles depended on the decisions that were made by the stakeholders. Being an automobile company Better Place stakeholders include car companies, automobile manufacturers, governments, utility companies, battery manufacturers, investors and potential consumers for the Electric Vehicles. Better Place stakeholders can be classified into three groups (Johnson, p155): Technological stakeholders-This group of stakeholders involve the competitors that bring up new technologies with an aim of making improvements in the standards of the industry. Economic stakeholders-They involve the competitors, the suppliers and the manufacturers. In the case of the company it involves the car companies, automobile manufacturers and the battery manufacturers. Socio/political st akeholders-such stakeholders include governments as well as various agencies that are interested in the business strategy of the company. The rollout strategy of Better Place was adopted by various governments such as Japan, Australia, Hawaii, Toronto, Israel and Canada. Despite the go ahead by most stakeholders Better place faced a number of challenges while trying to affect the use of their business model. The first challenge focussed on the company’s reputation: Better Place lacked a convincing marketing strategy and as a result it was quite hard for consumers to adopt its product. The other challenge was focused on the company trying to convince the various stakeholders that the adoption of the EVs as a mode of transport that would be viable. The figure below shows the stakeholder mapping of the power/interest matrix: The customers in segment B are those that are largely supportive of Better Place business strategy. Customers in segment C are those that are hostile and th e customers in segment D are those that are indifferent. The investors, car companies and the government in segment D are of major importance to the company due to the fact that acceptability of the strategy depends solely on them and thus they hold the highest power as the key players. Utility Companies also hold vital role as key players for instance governments were offering rebates imposed on tax on the electric vehicles in order to achieve renewable energy objectives. Manufacturers of batteries and automobile in segment B play the role of ensuring there are adequate supplies of the components required by the EVs. Industry and scenario Analyses

Embracing new media Essay Example | Topics and Well Written Essays - 500 words

Embracing new media - Essay Example Today, use of new media types has become common in almost every home where people use different media to transfer important information to each other. Positive and Negative Aspects of New Media Emerging new media technologies brings a number of considerable benefits to the people living all over the world, which make people replace old media with the new ones. Some of the main advantages of using new media technologies include improved connectivity, reduced distances, interactivity, low cost communication, improved business marketing, and broad and diverse audience. All of these advantages of new media are playing a considerable role in the life of almost every person. Low cost communication and social interactivity are two such features of new media, which attract a large number of people towards new media. New media technologies are also popular in the business world. Today, almost every company makes use of social networking websites and other new media types to reach new markets and introduce their products and services to a diverse range of audience. Along with a large number of benefits of new media, there also exist some negative viewpoints regarding use of new media.

Introduction To The Maruti Suzuki India Limited Commerce Essay

Introduction To The Maruti Suzuki India Limited Commerce Essay Maruti Suzuki India Limited (Formally known as Maruti Udyog Ltd) was established in 1981, February 24th. It was organized as a legal corporation beneath the provision of the Indian Companies ACT, 1956 to converge the rising demand of personal transportation by the lack of an efficient public transport system. It is the largest car manufacturing company in India accruing over 50% domestic car market. Suzuki Motor Corporation is the largest manufacture of mini passenger vehicles in Japan. According to Automotive Intelligence, Suzuki is eleventh largest vehicle manufacturing company in the world and fourth in Japan in terms of worldwide sales. The company offered different range of cars from passenger cars to sports cars. From 1982, Maruti Udyog was a subsidiary of Suzuki Motor Corporation of Japan. They licensed and joint venture agreement had been made between two companies on October, 2 1982. 1 Maruti was also involved in various businesses like manufacturing, sales and purchasing of motor vehicles and parts of automobiles. Other activities of Maruti were facilitation of pre-owned car sales, fleet management and car financing. They have seven subsidiary companies in India are Insurance Business Agency Ltd, Maruti Insurance Distribution Services Ltd, Maruti Insurance agency Solution Ltd, Maruti Insurance Agency Network Ltd, Maruti Insurance Agency services Ltd, Maruti Insurance Agency Logistics Ltd.2 all these were affianced with promotion and selling motor insurance policies to motorcycle owners and the seventh one True Value Solution Ltd were in business of sales of certified pre-owned motorcycles under the brand Maruti True Value. They have four manufacturing units in different areas in Haryana state.3 The first commercial car from the joint venture company was launched in 1983 called Maruti 800 which was very popular. In 1984 they launched Maruti Omni which fits one full size family. In 1985 they introduced Maruti Suzuki Gypsy. In 1997 company exposed to foreign market and imported 500 cars to Hungary. In 1990 they launched three box cars with 1000cc engine; this was the major transformation in the company. In 1992 Suzuki Motor Corporation increased its share value to 50% in Maruti. Later year they launched with Maruti Zen and in 1994 they introduced Maruti Esteem into the market.4 Maruti has inaugurated its second plant in 1995. In 1997, Maruti started Maruti Service Master as model workshop to take care of its sales in India. In 2002, Suzuki Motor Corporation increased the share in Maruti to 54.2%. By 2002 they established 10 finance companies in which 8 of them were finance companies and two were joint ventures. They started a new business strategy for its purchase, sales and trade of old cards is Maruti True Value. With the first worlds strategic model with the help of Suzuki Motor Corporation they launched the SWIFT in 2005.5 Maruti started working on new car plant and the diesel engine facility at Manesar plant, Haryana in 2006-07. They opened a new institute of Driving Training and Research (IDTR) in 2006 is a mutual project with Delhi Government for better Research in the field of automobile. They introduced diesel cars like Swift and SX4 luxury sedam in 2007. Maruti launched Multi Utility Vehicle (MUV) called Grand Vitara stylish, muscular and 5 setter car in 2007. Formerly they changed their name from Maturi Udyog Ltd to Maruti Suzuki India Ltd in 2007. After this they made an joint venture agreement with Magneti Marelli Powertrain SpA, both turned into Magneti Marelli Powertrain India Pvt Ltd and they were manufacturing Electric Control Units for cars. They also went into other joint venture agreement with Futaba Industrial Co Ltd and formed FMI Automotive Compoments Ltd for manufacturing Exhaust System Components. In 2008-09, they introduced a new A2 segment car, A-star in India and in Europe as ne w alto. They also raised their production capacity to 1million cars. In 2008, they launched a dual fuel called Maruti 800 Duo which runs on Liquefied petroleum gas (LPG) as well as petrol. 6 Report submitted by commission of government in 1982 discloses among the major goals with maruti is to modernization of the Indian automobile industry, Fuel efficient vehicles production, to manufacture huge number of vehicles, gain from foreign technology, and the production of peoples car was suitable for Indian people and the climatic conditions which creates possibility of earning foreign exchange by exporting Maruti products and improving employment by starting new industries in the market. By improving the research in the market is determined by manufacturing of better cars would be in demand in Indian market. The main aim of the Maruti Suzuki production is to take help from Japanese company in its working model, working culture and in Indian industry they mainly focus on hierarchical discrimination, inadequate labor, low labor involved, and labor conflict and low recognition with the company. 7 Maruti Suzuki has created history in automobile industry through going keen on production record in 13 months. It is top number of car manufacturer in Asia, outside Japan and Korea having manufactured about 5 million vehicles by may 2005. It also should a remark as most booming automobile company as joint venture and they keep on making profits since inception till 2000-01. Maturi also produced in service profits on an income of Rs 92.5 billion high reduction on new products that have launched resulted in a book loss. 8 Marutis profit increase to 98% rise in its economic second quarter net profits and they are planning to invest $32.3 million. It is going to improve the Gurgaon factory to northern state of Haryana increasing the facilities to improve 79,000 cars in year. They are trying to modernize its factory to produce cars faster. As the quarterly profit is benefited there is a huge demand from local market as well as international market. 9 Enterprise Architecture issues: Implementation of PLM. Lack of Information Technology. Reinforcing management control. Maruti Implemented Turnaround Strategy. Pricing Strategy followed by Maruti. Maruti care for Customers. Maruti commit to Motorizing India. Relationship with the suppliers and management. Different revenue streams. Importance of Vehicle Maintenance Service Market. Implementation of PLM: Marutis product development aims are, necessitate for short cycle times is necessary all times for the company to be at top position. Marutis management desires to launch new models as earlier as possible and try to decrease the time required for small modifications and expansion of different products. Another aim is to co-development. Main goal of Maruti is to get closer through global team and supplies to come up with new products and stand in the market. Other aim is to reform the method of vehicle localization and improvising quality and reliability. All these aims piercing straight to implement Product lifecycle management (PLM) answer with capabilities for information management, knowledge capture, process management and supporting for global collaboration.10 PLM solution will directly verbalize to Marutis business challenges. Information management potential to solve the issues of different platforms, local variants and export destinations. Process management allows simultaneous improvement and quicker change management and offers a platform for other process improvements to process faster. Knowledge capture improves innovation and at the same time condenses prices by growing part re-use.11 Maruti implemented UGS PLM software as UGS leverages the business value by offering a comple PLM solution according to C. V. Raman, General manager, Engineering Division, Maruti Udyog Ltd. PLM execution consists of Teamcenter, NX and Tecnomatix software. Teamcenter offers broad range of practicality for release management which includes statements of material management and change management. NX maintains vehicle design which provides advance tools for styling, product design and digital mockup. System based modeling solution of NX make simpler for creating product variants. It is also used for tool design and the development of machining programs. Tecnomatrix software computerizes develops process planning. Maruti has won the Asia Pacific PLM excellence Award for 2006 by UGS Corp, which is a company for providing worldwide provider of product lifecycle management (PLM) software and solutions.12 Implementation of oracle application in HR department: Workforce of maruti has grown quickly and expanded to 5,000 workers all over the India. Maruti rapidly discovered that by incompatible systems to manage human resources is insufficient. They needed a system that runs and maintains their employee details. Executing Oracle Human Resources in the company reported improved its HR functions as recruitment, compensation management, leave management, payroll, competency assessments and staff development. Each employee particulars are accumulated at a solitary database and from where HR department staff can access from the database for complete personal and history of the employees. For example, if a new position is opened they can search the database and find the best match for the opened position. It also helps to find the employee skill levels and training programs for better service and to have better knowledge.13 Maruti organized Oracle Self-Service HR to free HR staff as of basic duties are changing staff address details and to answer doubts regarding payment details and leave entitlements. HR module is either necessary or compulsory requirement for implementing financials of the company, supply chain, CRM or logistics module. Greater part of oracle applications implementations around the globe doesnt have complete HR implementation than functional areas. Increase in the workforce excellence in last years the complete HR implementations are on the rise. There is a huge difference between implementation of complete Oracle HR applications and implementing other non-HR application is different with other modules. Implementing complete HT potentially might require many changes to the core HR setup compared to implementing non-HR applications. The analysis and implementation would impact areas befor planning complete HR implementation in the above applications. Oracle HR applications helps employ ees to update their details and apply for holiday break, checking their payrolls using the system. HR staff liked the Oracle application because it was focused on performance assessment and staff development.14 Lack of Information Technology: There was no ERP vendor that supports the system in India until they decided to automate their operations until 1990. Lack of information technology effect the company a lot as technology is the major issue for any company development. Maruti considered the relative quality of producing vehicles on a random, daily basis through a quality. To improve the quality of the products they introduced different measures like talking with customers and taking surveys and understand the customer problems and solve them. They planned for long term goals for implementing and giving out the best quality to the customers and study their problems and keep on challenging targets for the company. Maruti decided to build the ERP system by itself with a group of 45 qualified engineers and taking help of Oracle consultants and developed different applications are receipts, production, inventory management, sales, invoicing, financial accounting and payrolls. Applications were developed and upgrading was done internally and maintenance and administration part was given outsourcing.15 Maruti was successful with implementing Oracle implementation commencement of deploying oracle database and oracle real application cluster as a stable foundation for its nationwide dealer management system. Oracle E-business helps the company to improve its applications and faster process in production of the precuts helps in oracle implementations, application support outsourcing, customization enhancements, upgrades migrations, DBA support and testing services. Core HR modules will definitely help employees and use other HR functions as a part of installation. Dealer management system is developed by oracle fusion middleware products. Selecting the ERP system in maruti was chosen by oracle because of its excellent performance. They used to work with external companies to maintain and develop oracle solution. Later they decided to work with the vendors to organize and maintain the ERP system.16 Reinforcing management control: The growing business of Maruti in India in another way proved it to be a tough task to manage, with their existing strategy. The policies they utilized were not scalable with the growing business and they had to look for more reliable options. Main problem with using multiple systems and manage finances with lack of control over processing and information quality in the company. Each company follows different workflows and each division in the company will have different procedures for implementing the workflow. They have different data formats which require consolidation and preventing real time access to the company profile of sales and critical statistics. With the help of oracle application maruti regulated single financial management platform. Maruti took control over accounts payable and accounts revenue and gained complete and assisted in the management of all financial information. The tasks like generating reports for management review proved tedious with employees who had t o do this manually. Also their system was designed to use inputs that were similar but did not possess ability to co-ordinate with the other entities, resulting in a redundancy in tasks being performed.17 For Instance when new business units open up and the company needs to make sure their productivity is not affected and the servers need to be managed manually in order to make sure everything is going as expected. This would definitely involve either a change in system, that is more scalable with the growing business and reduce the manual intervention in to the maintenance task. Otherwise its a way of revising their ways of managing.18 Oracle fitted the slot in an appropriate way, which replaced the till then products used by Maruti. Most of them being internal were not a best option, keeping the current business scenario in view as they lacked co-ordination among them and manual intervention was imminent. Maruti wanted this change to be as smooth as possible and hence played the responsibility with Oracle itself which had a specialized consulting domain. The joint decision was made by oracle considering the requirements of Maruti. The decision was focused on the key factors like design; deploy the software involved in the revision of the technology and also the co-ordination of the teams participating in the task. The after transformation support was also a prime factor to consider during the plan was being designed.19 Maruti Implemented Turnaround Strategy: Maruti was the leading automobile company till 1998, having about 84% of the market share. With the rise in competition from local automobile companies like Hindustan Motors, Telco, Mahindra Mahindra and international automobile companies like Daewoo, Toyota, Ford, PAL, GM, Mitsubishi has changed the structure of whole automobile industry in India from the past seven years and led to decrease in profits and market share for Maruti. The organization learning of Maruti was moderately successful; the cost was relatively inexpensive as Maruti had its strong Japanese practices to fall back upon. With the program of organizational redesign, rationalization of cost and enhanced productivity, Maruti bounced back to competition with 50.8% market share and 40% rise in profit. At the same time investment in automobile sector by foreign car manufacturers was allowed by the Indian government and hold majority stakes.20 With the loss of market share and decline in profits, Maruti pioneered strategic acts to redesign itself to face the competition in the Indian market and also to deal with the Indias liberalization process. During its redesign process Maruti consulted AT Kearney McKinsey which are the consultancy firms, and also an OD consultant Dr.Athreya who is internationally reputed for the development of organization and modes of strategy.21 In its redesign process, the strategies followed are: to launch a new model every year satisfying different segments of the market, to decrease cost of production by accomplishing 85-90% indigenization for new models, increasing the dealer network from 150 to 300 focusing on bulk sales to attain its market share back, to reduce number of vendors and introduce competitive bidding. The mission statement of the organization is to come up with new models like fuel efficient vehicle with latest technology. Leader in domestic market and be among global players in the overseas market. Creating customer delight and shareholders wealth. With the redesign process the total production capacity increased to over 3, 70, 000 vehicles per year with the investment of around Rs. 4000 mn for the expansion project. Along with its redesign process, there has been a change in business focus of Maruti. The business focus of Maruti previously when it controlled the largest market share was to sell what we produce. After it began redesign process business focus of whole organization had a shift from production, production and production to marketing and customer focus. 22 Pricing Strategy followed by Maruti: Maruti has a product offering to all segments at all price levels. It offers a car with the price of Rs.1, 87,000.00 which is the lowest offer on road. The repeat buyers who already owned a Maruti car makes its 70% of business. Completion in the Indian passenger car industry is increasing and price emerged as an important factor affecting the purchasing decisions for customer. Maruti has been in the industry for more than two decades hence as a market lease maruti adopted aggressive pricing strategy.23 Maruti focused on promoting and distribution the products in the high competitive market. Maruti classified different innovative promotional strategies. They came up with some interest rates declining from 12% to as low as 8% in automobile finance. Maruti finances a mjor toll to drive up its car sales. For every customer looking for up gradation in his car their pricing strategy provides an option. Their motive of having different product offering is by considering every set of car cus tomers in India. The following is how every price point is covered.24 Maruti care for Customers: Maruti has successfully incorporated customer-friendly approach in its organization culture by getting rid of public-sector laid back image which made it to win five consecutive J D Power CSI Awards proving that its primary focus is on customer satisfaction. Employees also incorporated customer centric attitude following the organization culture. For each customer complain Maruti dealers and employees are responsible. Based on customer feedback there are cases of cancelling dealerships.25 Maruti has started a number of plans in purpose of well customer service. They have even changed their interior of showroom allowing customers to walk minimum in the showroom and there are schedules for customer service times and delivery of vehicles. The Dealer Sales Executive, who is trained on greeting notes, is the first person to interact with the customer of Maruti when he walks into the Maruti showroom. Under CRM department Maruti has a cell to handle customer complaints. Another effort by Maruti is the call center where Maruti can closely interact with its customer. The Market Research department of Maruti studies varying consumer behavior and needs of market. Marutis claim of being customer friendly further strengthens because of seventy percent of repeat buyers. There is a lot of investment and effort involved in developing customer loyalty schemes.26 Maruti commit to Motorizing India: Maruti is now putting efforts in making Indian consumers to switch from two-wheelers to the car without any tedious effort by the consumers thus showing its commitment of motorizing India. The outcome of this effort is in making small town people to buy Maruti cars for Rs. 2599 scheme because of its association with State Bank of India and its Associate Banks and organized finance plans.27 The compact cars, which currently make up 80% of the market is the root of growth for Maruti in the future. Strong economic growth, affordable finance, up gradation in infrastructure, proper framework favors the growth of car customers. The rise in income levels and low penetration levels at 7 per thousand are the favourable things for development automobile industry. Maruti while researching found that rural people had strange opinions in having a car that EMI (Equated monthly installments) ranges between Rs 4,000 and Rs 5,000 and along with it for the car maintenance it would be Rs 1,500-2,000 per month, plus another Rs 1,000 for fuel. Taking their inputs Maruti started working in developing an innovative idea to counter their apprehension. Controlling the fuel bill is in consumer hands where maintenance need not be. Khattar says What the company is doing now is saying how much you spend on fuel is in your hands anyway. As far as the maintenance cost is concerned, if you want it th at way, we will charge a little extra in the EMI and offer free maintenance. Thus Maruti laid another innovation in the automobile industry.28 Relationship with the suppliers and management Marutis top level direction of purchasing organization began development of a corporate wide Supply Management Strategy. The goal of Supply Management Strategy is to ensure that Maruti to provide with the right product, at the right time, with the best quality, for the lowest possible price. He elaborated the difference between the vendor and suppliers. A Vendor is going to provide a product which is already made and that doesnt include any creativity or innovation. Supplier is an opportunity to extend their business within the organizations that brings the new product with innovation and creativity as required for the developing to meet certain requirements to the product development.29 Supply management strategy goal is to shift the organization from a short-term transaction mentality to a long-term focus on supplier relationship. Position of suppliers with production facilities and there integration into Marutis development process was an important part of long-term relationship development. The long-term transaction would not only achieve by purchasing but also to develop new products for the development. Maruti recognized that engineering and manufacturing plays equal role in achieving the vision of a new role for supply management. Top level management argued that a slow and steady approach was necessary to build the enthusiasm and engagement in supply management system. He also thought that this new ways would bring us new technology improvements and involve good strategic thinking to bring the thing perfect at the first time.30 Different revenue streams: Maruti has successfully developed different financial strategies without making huge investments in the form of MDS, N2N, Maruti Insurance and Maruti Finance. These facilitate in providing the customers a hassle free experience and in turn satisfying the customers.31 Maruti Finance: In a market where car sales of more than 80% are financed, Maruti has successfully entered and created a financial strategy for Maruti. This strategy has become a crucial factor in converting a Maruti car sale in certain cases. Finance plays a key role in making decisions for car purchase. Maruti has grouped up with 8 other finance companies to form a consortium. The eight other companies are Citicorp Maruti, Maruti Countrywide, ICICI Bank, HDFC Bank, Kotak Mahindra, Sundaram Finance, Bank of Punjab and IndusInd Bank Ltd. (previously-Ashok Leyland Finance).32 Maruti Insurance: The major concern of car owners is the insurance. Maruti has gathered all car insurance needs under one roof. Maruti has grouped up with National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram to make this service available for its customers. From finding out the most suitable car insurance policy and assisting in claiming insurance hassle-free its the complete responsibility of the dealer. Maruti Insurance makes its service easily available for customers at any Maruti dealer workshop in India to have their cars repaired and processing of insurance claims.33 True Value Initiative to capture used car market: Marutis another important development is its entry into the market of used cars in 2001, allowing customers to exchange their old car with the new one by bringing their vehicle to Maruti True Value outlets and paying the difference with loyal discounts. This helps in building satisfaction and retaining the customers. With Maruti True Value, it filled this gap in making customer trust in Indian used car market. In this highly unorganized and deceptive market where biggest concern in making a car sale is trust, Maruti could achieve this based upon its strength in Indian market. Maruti has developed a system where dealers pick up used cars, improve the condition, issue a new warranty and sell them again. Dealers make all investments for True Value. Maruti has established 172 showrooms across the nation building up a strong network. The used car market is 2-3 times as large as new car market in developed markets having a huge potential i n India.34 N2N: Maintenance of car consumes loads of time, especially if you own a group of automobiles. N2N Fleet Management Solutions by Maruti for companies takes the responsibility of A-Z automobile problems. Services comprise complete solutions across life of the vehicle like Leasing, Maintenance, Convenience services and Remarketing.35 Maruti Driving School (MDS): Maruti has started this in order to achieve the market where there is suppression in buying cars due to lack in car driving skills. This strategy brings such customer to the showroom and potentially learns car driving.36 Importance of Vehicle Maintenance Service Market. In the old days, the companys operations could be boiled down to a simple three-box flowchart. Components came from the vendors to the factory where they were assembled and then sent out to the dealers. In this scheme, you know where the companys revenues come from. The new scheme is more complicated. It revolves around the total lifetime value of a car. Work on this began in 1999, when a MUL team, wondering about new revenue streams, traveled across the world. Says R.S. Kalsi, general manager (new business), MUL: While car companies were moving from products to services, trying to capture more of the total lifetime value of a car, MUL was just making and selling cars. If a buyer spends Rs 100 on a car during its entire life, one-third of that is spent on its purchase. Another third went into fuel. And the final third went into maintenance. Earlier, Maruti was getting only the first one-third of the overall stream.37 As the Indian market matured, customers began to change cars faster. Says Kalsi: So the question was, if a car is going to see three users in, say, a life span of 10 years, So Maruti has changed gears to take a big share of this final one-third spent on maintenance. Maintenance market has a huge market potential. Even after having fifty lakh vehicles on road Maruti is only catering to approximately 20000 vehicles through its service stations every day.38 For this they are conducting free service workshops to encourage consumers to come to their service stations. Maruti has increased its authorized service stations to 1567 across 1036 cities. Every regional office is having a separate services and maintenance department which look after the growth of this revenue stream. 39 Conclusion Marutis vision statement is, its goals consist of continue leadership in the Indian automobile industry, enlarging the shareholders, establish customer pleasure. Maruti has highest level of customer satisfaction consistence for six years according to the J.D. Power Asia Pacific 2005 India Customer Satisfaction Index (CSI) study. They gave importance for the customers and started many projects for better service. Maruti was ranked top in Indian sales satisfaction study. Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car. Maruti Suzuki scored the highest across all 7 parameters: least problems experienced with vehicle serviced, highest service quality, best in-service experience, best service delivery, best service advisor experience, most user-friendly service and best service initiation experience. 92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study 2004 also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle. At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange- Maruti Suzuki is set to provide a single-window solution for all car related needs. The acquisition cost is unfortunately not the only cost customers face when buying a car. Although a car may be affordable to buy, it may not necessarily be affordable to maintain, as some of its regularly used spare parts may be priced quite steeply. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines. The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni. It has introduced the superior 16 * 4 Hypertech engines across the entire Maruti Suzuki range. This new technology harnesses the power of a brainy 16-bit computer to a fuel-efficient 4-valve engine to create optimum engine delivery. This means every Maruti Suzuki owner gets the ideal combination of power and performance from his car. Maruti was also involved in various businesses like manufacturing, sales and purchasing of motor vehicles and parts of automobiles. Other activities of Maruti were facilitation of pre-owned car sales, fleet management and car financing. They have seven subsidiary companies in India are Insurance Business Agency Ltd, Maruti Insurance Distribution Services Ltd, Maruti Insurance agency Solution Ltd, Maruti Insurance Agency Network Ltd, Maruti Insurance Agency services Ltd, Maruti Insurance Agency Logistics Ltd. They also went into other joint venture agreement with Futaba Industrial Co Ltd and formed FMI Automotive Compoments Ltd for manufacturing Exhaust System Components. Marutis profit increase to 98% rise in its economic second quarter net profits and they are planning to invest $32.3 million. Maruti Suzuki has created history in automobile industry through going keen on production record in 13 months. It is top number of car manufacturer in Asia, outside Japan and Korea having manufactured about 5 million vehicles by may 2005. It also should a remark as most booming automobile company as joint venture and they keep on making profits since inception till 2000-01. They are trying to modernize its factory to produce cars faster. As

Analyzing Shakespears Sonnet 5 :: essays research papers

Many factors can be used to analyze “Sonnet 55'; by William Shakespear and “Licia'; by Giles Fletcher. “Sonnet 55'; and “Licia'; share the subject of eternal love. In “Sonnet 55,'; the narrator says that the memory of his love will last through “wasteful wars'; that destroy tangible objects (Shakespear 5). Love remains in the mind;'; it is “living record of [the lover’s] memory'; and cannot be destroyed (Shakespear 8). “Licia'; also mentions strong tangible objects being out-lasted by love. However, it also says that true love lasts beyond the superficial “rose and silver lilies;'; as they die, love remains. Even as the rivers dry and the earth decays, love prevails. The last two lines of each sonnet emphasize the subject; as time passes, everything fades except love.   Ã‚  Ã‚  Ã‚  Ã‚  The attitudes of Shakespear and Fletcher are also similar. Both are in awe of the power and perseverance of love. They mention things that they think of as extremely powerful and say that love will outlast them; unlike them, love will not even fade. They make love seem to be like a rock that does not decay or move; it is ever-present with the lovers and it is never forgotten.   Ã‚  Ã‚  Ã‚  Ã‚  Both sonnets are Elizabethan sonnets. Their rhyme scheme is a, b, a, b, c, d, c, d, e, f, e, f, g, g. They build up the subject until the last two lines, where they reach the conclusion that love is eternal. Both are in imabic pentameter. Shakespear uses more word play than Fletcher. In line two, Shakespear says that nothing “shall outlive this powerful rime.'; Rime is the crust that builds up when something is in existence for a large amount of time.

Findings in Parthenotes Essay

The reason for the halted development is accounted for by a number of interesting findings that have been reported. This has been termed as genetic imprinting. Normally and naturally, the maternal and paternal genomes have been shown to be epigenetically different, and normal and successful development necessitates both the sets of genomes (Watt, 2007, 554-556). on the other hand, in activated eggs, also called parthenotes, the origin of all the genetic material is maternal, this implies that there is no imprinting from the paternal genome. It is a generally accepted fact that parthenotes do not develop a tropoectoderm neither do they develop any of the primitive endoderm and extraembryonic tissue. Therefore they are not compatible with life; they do not develop to term. They resemble ovarian teratodermoids and comprises only of embryonic tissues (Newman-Smith and Werb, 1995, 2069-2077). Calcium and Parthenotes Release of stored calcium ions in precise pulses plays a major role in egg activation. It is a recognized fact that fluctuations in free ionic Calcium concentration serves as chemical signal. (Rhoton-Vlasak, Lu, Barud, Dewald, and Hammitt, 1996, 793-796). Most cell types contain very similar calcium signaling mechanisms and elements. It appears from findings that calcium signals are apparently ubiquitous (Nanassy, Lee, Javor, and Machaty, 2008, 264-274). They can be demonstrated both in the somatic cell lines and also in the germ cell lines too. In view of this, it can be stated that the development from oocyte to early embryo is a pre determined sequence of events that occur concurrently in a linear and irreversible manner. There is no repetition whatsoever (Susko-Parrish, Leibfried-Rutledge, Northey, Schutzkus, and First, 1994, 729-739). Surprisingly, the context of each calcium signal is different in different set of events. There is thus a high probability that the Calcium ion which serve as signals in the oocytes and also, the embryo mirror changes in the state of the cell. They are the landmarks for monitoring the development of this cell. It can be said to represent the predetermined programmed events. (Wang, Wang, Yu, and Xu, 2008, 292-301). The process has not been completely demystified by science but some evidence points to the fact that Calcium ions function as second messengers in the oocyte cytoplasm. The ions cause the intracellular release of some other stored chemical mediators of this process. (Winston, Johnson, Pickering and Braude, 1991, 904-912). The initial release of the calcium ion would lead to the completion of the second meiotic division. Subsequent quantal releases of calcium ion would start up the process of cleavage. The fine details of the mechanisms involved are still not known. However, there are some pointers to the fact that the quantal Calcium ion release may be timed to be released at regular intervals for several hours. This is necessary for the activation of the egg. (Krivokharchenko et al. , 2003, 829-836). A mechanism is proposed: each timed release activates some steps that follow previous events and this also leads to the activation of subsequent steps processes (Niwa et al. , 2004, 1560-1567). Relation with Cell Cycle The cMos gives room for the continuation of meiosis from its arrested state. Oocytes that are deficient of this factor are readily activated. They are not so dependent on the firm regulation of the ionic Calcium. (Bos-Mikich, Whittingham, and Jones, 1997, 172-179). During, meiosis, a half of all the chromosomes in the second metaphase division are all removed as the second polar body. The other remaining chromosomes remain in the nucleus of the oocyte . the nucleus therefore contains only a half of the genome. The oocyte this carries a haploid nucleus. (Gardner and Davies, 2006, 492-502). As stated above, a discrepancy in the formation of the second polar body, which also translates to halving of the genetic material will lead to the persistence of all the shromosomes that are present in the second metaphase division. This in turn gives rise to a diploid cell. Ozil et al. , 2005, 39-54). (An unfertilized egg differs from a fertilized egg. Since this is a change in the state of the cell, the calcium signal is believed to bring in the changes the cell state. It can be stated as evidenced by the animal models that the calcium signal is sufficiently important in bringing about some or even most of the changes that take place. The other role that the sperm serves aside from triggering the transient calcium flux necessary for fertilization and providing a half of the genome is to make available centrosomes (Taylor and Braude, 1994, 2389-2397). The centrosome is increasingly regarded as the initiator of cell cycle. This action gives room for the duality that is required to divide the cell. The events at fertilization can therefore be viewed as events that are specific for fertilization proper including the ones that are related to the regulation of cell cycle (Gao, Czirr, Chung, Han, and Latham, 2004, 1162-1170). Sperm Incorporation When the sperm is incorporated, the following events occur. The cortical granules are extruded, the microvilli get elongated, superoxides are produced, and overall metabolic ctivity is heightened. The zona reaction that occurs in fertilization occurs due to exocytosis of the cortical granules, and this also develops fertilization envelope. These both arrest the entry of supernumerary sperm (Cibelli , Cunniff, and Vrana, 2006, 117- 135). The series of events are initiated directly by the ionic calcium changes present at fertilization. The subsequent events involve the participation of a variety o f proteins that are in control of the division of both unfertilized eggs and oocytes. (Rho, Wu, Kawarsky, Leibo, and Betteridge, 1998, 885-492). Both the normal cells and the oocytes of the various species have their meiotic division arrested at different points of the cycle. All the primitive germ cells have to produce secondary oocytes in order to mature. To be fertilized. The process involves a meiotic division. (Paffoni et al. , 2007, 77-82). This checkpoint mechanism keeps under surveillance the unattached chromosomes. This does not allow the onset of anaphase until all the chromosomes are securely fastened to the microtubules of the kinetochore. Mos, discussed earlier can influence and bypass this checkpoint mechanism, and this results in maintenance of metaphase arrest before fertilization; biochemically thus preventing degradation of the cyclins (Fulka, Jr, First, Fulka1, and Moor, 1999, 1582-1587). The calcium signal of fertilization appears not to immediately interact with the activity of Mos signaling. Rather, it assumes an alternative pathway that bypasses the checkpoint. It does this by stimulating cyclin degradation. This in turn, is mediated by calmodulin kinase II (CaMKII)-mediated stimulation of cyclin ubiquitination. It goes further to stimulate the proteasome degradation machinery (Whitaker, 2006, 25-88). Germinal Vesicle Breakdown There exists a factor which can be transferred from the mature oocyte to the immature one. This leads to the breaking down of the germinal vesicle. This phenomenon is one of the few observations made that led to the discovery of the CDK/Cyclin Kinases. (Jones, 1998, 7). The female germ line cells grow and differentiate in the ovary, and during this time, they briefly pause within the process of meiosis that again with ovulation of the oocytes. The first stopping point of the oocytes in their cell cycle dues not differ from species to species, however, after fertilization, their second stopping points differ indeed vary (Lee and Campbell, 2006, 691-698). Meiosis is initially arrested at the interphase stage with the nuclear envelope (still intact) the structure that is germinal vesicle in the immature oocytes. This is where the exchange of genetic material occurs. Just as I mitosis, the cyclin-dependent kinase CDK1/Cyclin B controls the activities of such intracellular organelles such as the nuclear envelope, spindle apparatus and even the nuclear chromatin. Salamone et al. , 2001, 1761-1768). The With the germinal vesicle breakdown, the activities of the cyclins increase. MAP kinase has a key role to play during meiosis, in addition. MAP kinase maintains the condensation of the chromatin in the interphase that intervenes the two meiotic divisions, where DNA synthesis is suppressed. This provides the cellular and biochemical environment for creation of the mature oocyte that remains haploid (Rogers et al. , 2006, 45-57). Inositol Phosphate The evidence points to a role for the InsP3 signaling system and transient calcium fluxes in the control of GVBD during meiosis. Calcium is a central figure in the control of this process including the fashion in which it progresses. Just as fertilization activates GVBD. (Higgins and Kane, 2003, 111-118). Fertilization calcium responses have been called termed explosions. After the process of fertilization, the oocyte calcium signaling mechanisms revert to a less vigorous mode. Mature follicles spontaneously starts growing as soon as they are removed from the ovarian stroma (Liu, Trimarchi, and Keefe, 2002, 204-210). Moreover, the growing component also becomes expressed on this removal; however, the non viable oocytes will fail to mature. The aforementioned calcium quantal release in exhibited in the mature oocytes, with a frequency of 1 min. this also occurs in growing follicles but the frequency is lower, at 5 min. however, non viable oocytes do not show this quantal relese This implies, cell cycle progression has a link with calcium pulses. (FitzHarris, Larman, Richards, and Carroll, 2005, 4563-4575). It was also demonstrated that immortal stem cells could be manipulated in vitro, providing the opportunity to study early development as well as lineage potential of derived progenitors in

SSAT Test Dates Complete Guide to Choosing (2017, 2018)

SSAT Test Dates Complete Guide to Choosing (2017, 2018) SAT / ACT Prep Online Guides and Tips When are the upcoming SSAT test dates? How often is this test administered?Students hoping to attend private schools often need to take the SSAT, and since this test is only given a few times a year, it’s important to know SSAT test dates so you can register early enough to ensure you get a spot. In this guide, we have a chart of the upcoming SSAT test dates which makes it easy to see when you can take the test and when you need to register. We also give tips on test fees, explain what to expect on test day, and give advice on when you should take the SSAT. When Are Upcoming SSAT Test Dates? The SSAT is administered eight times during a school year (August 1 - July 31).Middle and Upper versions of the test (for students in grades 5 through 11) are given on every test date, but the Elementary-level SSAT (for students in grades 3 and 4) isn’t administered on the October or November dates. Below is a chart of recent and upcoming SSAT dates and the registration deadlines for each.You should register for the SSAT at least three weeks before the exam date to avoid late fees.You can register for the SSAT up to three days before the exam, but you’ll end up paying $45 to $85 in late fees, depending on how late you register. SSAT Exam Date Regular Registration Deadline Late Registration Begins ($45 fee) Rush Registration Begins ($85 fee) Last Day for Registration Oct. 14, 2017* Sep. 23, 2017 Sep. 24, 2017 Oct. 1, 2017 Oct. 11, 2017 Nov. 11, 2017* Oct. 21, 2017 Oct. 22, 2017 Oct. 29, 2017 Nov. 8, 2017 Dec. 9, 2017 Nov. 18, 2017 Nov. 19, 2017 Nov. 26, 2017 Dec. 6, 2017 Jan. 6, 2018 Dec. 16, 2017 Dec. 17, 2017 Dec. 24, 2017 Jan. 3, 2018 Feb. 3, 2018 Jan. 13, 2018 Jan. 14, 2018 Jan. 21, 2018 Jan. 31, 2018 March 3, 2018 Feb. 10, 2018 Feb. 11, 2018 Feb. 18, 2018 Feb. 28, 2018 April 21, 2018 March 31, 2018 April 1, 2018 April 8, 2018 April 18, 2018 June 9, 2018 May 19, 2018 May 20, 2018 May 27, 2018 June 6, 2018 * No Elementary-Level SSAT testing on these dates If your student needs additional testing accommodations or needs to take the SSAT on a Sunday due to religious reasons, you can apply for testing accommodations.You’ll need to apply at least four weeks before the desired test date and have any requested materials submitted at least two weeks before the test date. What to Expect on SSAT Test Day Once you figure out your SSAT test date, there’s still more work to do! In this section we discuss all the info you need to be prepared on exam day. Where Are SSAT Exams Usually Held? SSAT exams are typically held at private schools and sometimes designated test centers.When you register for the SSAT, you’ll see a list of test center locations nearest to you, with the closest location at the top of the list. What Happens on Test Day? Most exams begin at 9:00AM, but you should double-check your admission ticket to be sure this is the case for the exam you register for.Be sure to arrive at the testing location at least 30 minutes early.The Elementary-Level test is about 110 minutes long, while the Middle and Upper-Level SSATs are about 170 minutes long. The Elementary-Level test includes one break, while the Middle and Upper-Level tests have two breaks. To learn more about what the SSAT tests and the types of questions you can expect, check out our in-depth guide to the SSAT. What Should You Bring to the SSAT? On test day remember to bring the following: Your SSAT admission ticket Sharpened #2 pencils An eraser That’s all you’ll need during the test! When Should You Take the SSAT? The most important factor for deciding when to take the SSAT is the admissions deadline of the school(s) you’re applying to.Scores are sent about two weeks after the SSAT exam dates, so be sure to choose an exam date that’s at least two weeks before the admission deadline. If possible, you may want to choose a test date later in the school year so your child has time to learn more and possibly score higher on the SSAT.Remember, the SSAT you register for is the one for the grade your child is currently in, not the grade they’ll be entering next year. Recap: Choosing SSAT Dates It’s important to know SSAT test locations and dates well before exam day so that you can register in time and meet the deadlines of the school(s) you’re applying to.The SSAT is administered eight times a year, typically at private schools. SSAT Testing dates are pretty consistent, so you can predict future test dates based on the upcoming SSAT dates in our chart.Most SSAT tests begin at 9AM and last between two and three hours. You should pick your test date primarily on the application deadlines of the schools you’re applying to. SSAT test dates later in the year may give your child time to learn more material and earn a higher score. What's Next? Want to learn more about what's covered on the Elementary, Middle, and Upper-level tests? Then be sure to readour complete guide to the SSAT. Looking for free materials to use for SSAT practice? We've gathered links to the best free SSAT practice tests here. Now you know when the SSAT is offered, but how do you register?Learn all the info you need to know in our step-by-step guide to SSAT registration. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Improving your hiring process, according to a former Google recruiter

Improving your hiring process, according to a former Google recruiter For years, Google has been considered kind of a gold standard in the tech recruiting and hiring field. It’s not just the lavish cafeteria or the geek-utopia vibe that has made the company such a giant and lasting success- much of the credit goes to smart hiring strategies and implementing an adaptive approach. If you’re looking to make your organization more Google-esque in your hiring (regardless of what field you’re in), former Google recruiter Kevin Grice has some fantastic insight into what you can do on a practical level.â€Å"Recognize your unconscious biases.†Most organizations have come in line with non-discriminatory policies that seek to eliminate blatant bias in hiring. But no matter how strict those policies are, or how conscious we are of hiring a qualified person without regard for their personal gender, religion, or race, unconscious bias will likely always come into play. For example, studies have found that people with identifiably ethnic names receive fewer interviews. And while unconscious bias means (by its very nature) that we don’t know exactly why we’re rejecting a person, it’s important to be aware that it exists and to evaluate whether it could be at play in any given step of the process.According to Grice, using systematic, consistent interviews is one way to limit bias. After all, if every candidate is answering the same questions at the same point in the process, it’s less likely that you’re asking a particular question because you have made an assumption about the interviewee. It also makes your job easier when it comes to evaluate and differentiate each candidate.â€Å"Don’t look for your doppelganger.†Speaking of bias, according to Grice, people tend to be drawn toward others who remind them of themselves, and organizations want to bring in people who fit in with a particular vibe. It’s basic human nature, which means it will inevitably come into play during the hiring process. And unfortunately, a philosophy of I like you because you remind me of myself leads to less diversity in your talent pool. With increased diversity a non-negotiable goal for so many organizations, specifically looking for people with different backgrounds or experiences is a way to increase that diversity throughout the hiring process.â€Å"Research the person you’re interviewing.†Just about every candidate who comes through your door for an interview will have spent time prepping for it: researching your company, reading up on the job description, tailoring their resume to the job. It’s not only common courtesy to do some prep work yourself, but also, according to Grice, an opportunity to show off your well-oiled organizational brand to your potential new hire.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});That means not only researching the candidate so that you can ask substantive questions, but also ensuring that everyone on your interview panel is well-versed on the candidate as well. Grice recommends â€Å"digging a little deeper,† going beyond the standard checks of public social media profiles. A person’s past writing online, videos, etc., can help give you a fuller sense of the candidate- much more than a cursory read of their resume 10 minutes before the interview.â€Å"Be present.†Grice recommends giving all of your attention to an interview. We live in a multitasking world, but stepping away from email for an hour and focusing attention on a candidate not only ensures that you’re getting the most out of this conversation with a potential new hire, but that you’re also being a good ambassador for your o rganization. â€Å"I’m sorry, I really need to take this† or â€Å"I’m just finishing this email really quick† is rarely a mortal insult to an interviewee, but it does convey a message of, â€Å"this is not my top priority right now, sorry.†Whether your organization is a media conglomerate or a small business, Grice’s experience and insights show that all it takes to improve your hiring and interviewing skills are a few mindful, common-sense tweaks that can make all the difference.