Marketing Online Essay Example | Topics and Well Written Essays - 2500 words

Marketing Online - Essay Example Particular concentration is given to the significance of a channel management general strategy in the e-marketing background. Firms consider this alternative require to have a high level of capability in relationship marketing skills (Jeeves, 2005). Now question is what is a brand "Your brand is the relationship you have with your customers," says L. Kareem Geiger, founder and vice president of client relations at TechnikOne (www.technikone.com), like him other professional says branding answers the questions: What do people think of us Who are we Who are our customers How are we making bigger ourselves in an association with them (Cravens, D., 2000) Hi-tech products can be an outcome of a fantastic innovative idea, superb technological breakthrough but if customers don't accept the value proposition since they don't perceive the similar, it will not last long with sustainable revenue model. The technical products can be substituted extremely rapidly as technological advancements are extremely fast also these products can reach the adulthood levels rapidly and can become outdated in no time (Barney, J., 1991, 99-120). Nowadays it is much easier for a competitor to copy your goods, services and systems. Technology is becoming a product business, and the comparatively established hi-tech companies discover themselves being sucked in to the product trap (Chowdhury. J., 2001, 72-86). Coca-Cola. McDonald's. Jaguar. every name evokes a mini universe of things you've come to be expecting from them. Coke's branding, for instance, pervades its product excellence, packaging, advertising, the look of its trucks, dispensers, and machines, and it has supervised to productively port its image online. Smart move bearing in mind online sales will reach $126 billion by 2004, according to an eMarketer report (Costa, J. & Teare, R. 2000, 156-169). Like all other organizations Coca-Cola recognized premature on that the Web would play a significant role in not only cementing brand faithfulness but also in draw latest customers to its product (Conant, J., 2000, 365-383). Let's take a look upon Adds Carrie Williams, owner of Williams imaginative Marketing in Seattle, "Brand transcends your products. If your brand communicates effectively, it can bring a culture together, whether it's an internal audience (the company) or an external audience (consumers)." (Dabholkar, P., 2003, 3-16) A company doesn't produce a brand just for the product or overhaul it sells, it does it for the association and trust that go with it. "Brand has a lot of essence; it's not just a graphic look," says Patricia Belyea, president and planned director of Seattle's Belyea Marketing/ Communication /Design. "Brand is graphics, customer service, quality of product, and dependability of delivery. It is performance, not public relations." (Day, G. 2004, 37-52) There are quite a few ways to draw consumers online using both. Offline marketing gives consumers a chance to examine your Website and get further information concerning your products and services. Innovation/Contribution in Marketing The Brand One of the major benefits of the Internet is its cost-effectiveness when contrast by other marketing methods such as straight mail, television, radio, prints advertising,

Drug profiling assignment Essay Example | Topics and Well Written Essays - 2000 words

Drug profiling assignment - Essay Example Forensic scientists employ several tests and techniques to provide evidence needed for the case. Analysis of samples is necessary to identify, quantify and drug profiling. The materials previously collected, 100 grams of white powder, the trace samples from the clothing of the suspects, the cling film and the mirror will all be subjected to analysis. Prior to the presumptive tests, physical description and sampling will be done. The physical characteristics such as texture, powder particle size, color, odor, taste and weight will be physically defined before a sample for analysis will be secured. It will be weighed and thoroughly homogenised, before a sample was taken. Presumptive analysis will provide the identification of the white powder collected from the table. Trace samples from the suspects’ clothing can directly be analyzed using confirmatory tests. Colour test will bring initial data for the powder’s identity. Specific color changes give the positive result for the powder’s identity. An intense blue-violet color when the powder is made to react with 1% cobalt acetate, and 5% isopropylamine in methanol of Dillie-Koppanyi test will identify it as a barbiturate. Marquis test using dilute solution of methanal in sulphuric acid can give two types of results; if the colour changed to purple, the powder is heroin-based, if the test however yields an orange-brown colour, the powder is an amphetamine. Treating it with a Duquenois-Levine test reagent and a purple colour resulted, the powder is positive as marijuana. In Scott test, in which a solution of cobalt chloride is added in a 50:50 mixture of water and glycerol, a blue c olour positively identifies cocaine. This positive result can be confirmed by adding concentrated hydrochloric acid, liquid goes pink and then adding chloroform the blue reappears in the chloroform layer. Blue-purple in reaction with

Is Democracy a Better form of Government Essay Example for Free

Is Democracy a Better form of Government Essay Democracy is the best form of government simply because no other form of government is known to work well. Democracy may have its flaws but all in all it works very fluidly. Socialism, for example, does not even come close to the best form of government. One can easily see this in Greeces current state. Democracy has never led to complete government disorder like one can see Socialism does. Democracy allows us the freedom to choose. The majority of our country is allowed to choose what they feel is best for them. It is not just one person deciding what they think is best for everyone else. Democracy will always win out over other forms of government. This process can happen through voting. Right to vote is a human right of every citizen. Political Rights form a distinct category of Human Rights. Right to vote, right to contest at elections and the right to hold public office are considered important political rights. A democracy seems to be the most stable form of government yet. No one person has power. No one ideology is deemed better than another. In a democracy, if something doesnt work, it can and should be changed by the populace. Theocracies, monarchies and socialism all have their downsides. Democracy isnt perfect, but that form of government seems to be the most peaceful, especially in America. â€Å"What difference does it make to the dead, the orphans and the homeless, whether the mad destruction is wrought under the name of totalitarianism or in the holy name of liberty or democracy? † ? Mahatma Gandhi Peoples democracy is the lifeblood of socialism. As an important part of the overall reform, political restructuring must be constantly deepened along with economic and social development to adapt to the growing enthusiasm of the people for participation in political affairs.

Association of South East Asian Nations (ASEAN)

Association of South East Asian Nations (ASEAN) Introduction The Association of South East Asian Nations (ASEAN) was founded in 1967 by Singapore, Indonesia, Malaysia, Philippines and Thailand with the signing of the ASEAN Declaration in Bangkok. ASEANs objectives were to accelerate the economic growth, social progress and cultural development in the region. To promote regional peace and stability, active collaboration and mutual assistance on matters of common interest in the economic, social, cultural, technical, scientific and administrative fields. ASEAN was subsequently expanded over the years to include Brunei, Vietnam, Laos, Myanmar and Cambodia making up the ten member states of ASEAN today. Despite the expansion, the objectives and working principles of ASEAN have remained unchanged throughout the years. The ASEAN way of informal networking had been effective in creating a cohesive, peaceful and economically successful ASEAN bloc. This essay will address the question of ASEANs relevance to stability, security and prosperity of Southeast Asia in three parts. First, the essay will attempt to examine the power-balancing role of US in Southeast Asia. Secondly, the essay will analyze the conditions under which ASEAN was created to illustrate how ASEANs objectives are aligned with stability, security and prosperity of Southeast Asia. Lastly, this essay will explore in more depth how ASEAN remains essential to the stability, security and prosperity of Southeast Asia. The essay shall then conclude why the interpretation of MM Lees words is not accurate in current context and why ASEAN is not merely a supplement to the power-balancing role played by the US. Power-Balancing Role of US in Southeast Asia The strategic presence of US in Southeast Asia has not prevented USs allies and partners in the region from low-intensity conflicts and non-traditional threats. For example, there is still a high incident rate of piracy activities in the Malacca straits, Singapore straits and South China Sea. The strategic presence of the US has also not provided any security to the states in Southeast Asia from the attack by terrorist groups. Thailand, Philippines and Indonesia had all fallen victim to terrorist bombing, not once, but on several occasions. The attacks might even be triggered by the close ties between US and the states in Southeast Asia. The terrorist would have view the states as being pro-US thus became a target for the terrorist groups. The third Indochina War was officially brought to a close with the October 1991 agreements at the Paris Conference (PICC). With the collapse of the Soviet Union, the regional role of the US is no longer being shaped by the American Cold War imperatives in Southeast Asia. Impetuses for the Founding of ASEAN Most Southeast Asian states, less Thailand, attained political independence after centuries of foreign domination and colonization after the end of World War II. As such, nation building was the primary focus of ASEAN during its early years of formation. Furthermore, forming a regional organisation could fill the power vacuum left by the major powers, which used the region for proxy wars and major power rivalry. ASEAN provided a platform for the newly independent states to concentrate in their nation building and economic development. ASEAN was thus formed to create a peaceful and stable environment for nation building and growth among the Southeast Asian states. Despite the wish for peace and stability, the world in the 1960s era was embroiled in the war against communism. Communist threat to existing governments at that time was severe. The region was overwhelmed with communist insurgencies and there were imminent danger of communism spreading across Southeast Asia. Economic growth, a means to prevent the spread of communism was thus another important objective for the formation of ASEAN. Although Southeast Asia faced a common enemy, suspicions and distrust caused by Konfrontasi, the Malaysia-Indonesia Confrontation was prevalent among the member states. With the change in political leadership in Indonesia in 1966 with Suhartos replacement of Sukarno as Indonesias President, this spells the end of Sukarno regime and the end of Konfrontasi. It was also the beginning of Suhartos New Order regime and Good Neighbour policy. In order to achieve peace and stability in the region, it was important to first restore confidence and reassure Southeast Asia of Indonesias peaceful intentions. As a result, ASEAN was formed under the principle of non-interference in each others domestic affairs to create a tolerant environment for members to engage without suspicion and doubts. Given the above conditions, ASEAN was formed with the objectives to promote regional peace and stability, co-operation, economic development, and generating social and cultural progress. Defence arrangement such as SEATO was deliberately avoided to prevent being seen as overly pro-Western and provoking to Vietnam. ASEANs Achievements It has been four decades since ASEAN was founded. The achievements of ASEAN cannot be downplayed, for the fact that ASEAN is the one and only permanent regional association in Asia. Stability of Southeast Asia ASEAN had provided the framework for regional stability. The ASEAN Way of doing things had proven its strength based on how far ASEAN have came since its founding. The specific features of ASEAN Way are: informal process of interaction, informality, quiet diplomacy, dialogue and consultation, self-restraint, flexible consensus, lowest common denominator emphasis, conflict avoidance. They also respect each others National sovereignty, territorial integrity, non-use of force etc. standard Intl Relations principles. Their mode of operations is process-orientated and network-based model of co-operation that avoids bureaucratic arrangements. The Treaty of Amity and Co-operation in Southeast Asia (TAC) was signed by the member states of ASEAN in Feb 1976. The purpose of this Treaty is to promote perpetual peace, everlasting amity and co-operation among their peoples which would contribute to their strength, solidarity and closer relationship. This treaty has seen a growing number of countries outside Southeast Asia accepting it. In 2004, four more countries acceded to the treaty, namely, Japan, Pakistan, Republic of Korea and Russia. The ASEAN Social and Cultural Community (ASCC) was form to achieve a socially cohesive and caring ASEAN. It is intended to foster co-operation in addressing a grab bag of social and cultural problems associated with rural poverty, population growth, unemployment, human resources development, education, environment, and health. An example of the level of co-operation the member states have can be seen in the incident of SARs outbreak in Asia. ASEAN has been proactive in seeking to contain infectious diseases, which know no border. During the outbreak, a special ASEAN Leaders Meeting in Bangkok was called in Apr 2003; the ASEAN heads of government mandated a comprehensive regional response to the threat posed by the disease, the spread of which was wreaking havoc on their economies. Although the actual job of fighting the spread of the disease fell to the public health officials of the states, the coordination of measures was carried out at the health minister level of the ASEAN +3. Another example is the Singapore-Malaysia dispute over Pedra Branca islands. Both countries laid claim to the Pedra Branca islands although Singapore had been the custodian of the Horsburg Lighthouse situated on the island throughout the last century. The dispute could not be resolved within ASEAN; however, both Singapore and Malaysia had agreed to bring it to the International Court of Justice (ICJ) in 2007. This dispute came to an end with the ICJ ruling sovereignty of Pedra Branca to Singapore and that of Middle Rocks to Malaysia. ASEAN also manage to resolve the Cambodian crisis during the 1980s thru the ASEAN-Post Ministerial Conference (ASEAN-PMC) which assumed its current form when the US, Canada and Japan joined in 1978. Security of Southeast Asia TheZone of Peace, Freedom and Neutrality (ZOPFAN)declaration was signed in 1971 by the Foreign Ministers of theASEANmember states (Indonesia,Malaysia, thePhilippines,SingaporeandThailand). In the declaration, the parties publicly stated their intent to keepSouth East Asiafree from any form or manner of interference by outside Powers and broaden the areas of co-operation. The ASEAN Regional Forum was formed in 1994 with the objective of promoting peace and security through dialogue and co-operation in the Asia Pacific. It is important that ARF continue to play its role in the political and security dialogue as well as confidence building. TheSoutheast AsianNuclear-Weapon-Free ZoneTreaty(SEANWFZ) of 1995, orBangkok Treaty, is anuclear weapons moratorium treaty between 10 Asian member-states under the auspices of theASEAN. It entered into force on March 28, 1997 and obliges its members not to develop, manufacture or otherwise acquire, possess or have control over nuclear weapon. This is crucial to both confidence building in Southeast Asia and to worldwide nuclear disarmament. Vietnam has joined ASEAN in 1995 and the ARF, and the long overdue normalization of relations between the US and Vietnam has finally happened, under the influence of ASEAN. The Vientiane Action Programme (VAP) adopted at the 10th ASEAN Summit contained several measures to guide ASEANs effort in countering terrorism from 2005 2010. These measures form the preparatory steps to the establishment of an ASEAN Extradition Treaty as envisaged by the ASEAN Security Community (ASC) Plan of Action. Prosperity of Southeast Asia One of the main objectives of ASEAN is to improve economic development. ASEAN has since negotiated for Free-Trade Agreements (FTA) with various dialogue partners of ASEAN. The FTAs were established with Australia New Zealand, China, India, Japan and Republic of Korea. Since 2000, European Commission and ASEAN are already discussing trade and investment issues at Ministerial (EC-ASEAN Economic Ministers) and official (Senior Economic Official Meeting) levels. The key challenge is to promote region-to-region economic relations, particularly by addressing non-tariff barriers through regulatory co-operation using the framework of TREATI (the Trans-Regional EU-ASEAN Trade Initiative), and ultimately to lay the foundations for a preferential regional trade agreement in the future. The Trans-Regional EU-ASEAN Trade Initiative (TREATI) is a framework for dialogue and regulatory co-operation developed to enhance EU trade relations with ASEAN. Study for an EU- ASEAN FTA was then initialed in 2005 and making good progress. In 2006, EU-ASEAN trade represented 5% of total world trade. The EU is ASEANs 2nd largest trading partner, accounting for 11.7% of ASEAN trade (2006). Significantly, 13% of ASEAN exports are destined for the EU, which makes it ASEANs 2nd largest export market after the US. ASEAN as an entity represents the EUs 5th largest major trading partner, accounting to 127 billion EUR, just ahead of Norway and equivalent to Japan. ASEANs trade with the EU has been growing steadily over the past five years, with an average annual growth rate of 4%. On average, EU companies have invested 5.1 billion EUR a year for the period 2003 to 2005. EU is thus by far the largest investor in ASEAN countries: 27% of total FDI inflows from 2001 to 2005 come from the EU, compared to 15% for the US. Conclusion ASEAN was formed during the era of inter-state distrust and the uprising of communism. ASEAN was thus established with the objectives of promoting regional peace, stability and economic progress to facilitate nation building among member states. The working principles, the ASEAN Way of non-interference, informal understanding and consensus building based on lowest common denominator have been effectual in attaining the objectives of ASEAN. The introduction of new member states including Myanmar, Laos and Cambodia, had fulfill the dream of including all the countries in Southeast Asia into ASEAN. It can be seen that the strategic presence of US in the region can no longer guarantee the security of the states in Southeast Asia, especially in the current era of non-conventional threats piracy and terrorism. As such, the interpretation of Mr Lees words is not accurate in todays context. Over the last four decades, ASEAN have certainly achieved plentiful in all areas of stability, security and prosperity of Southeast Asia. The ASEAN Way has been successful in promoting regional co-operation and economic development. The nations of Southeast Asia were able to leave their historic rivalries behind them in the name of ASEAN unity. They have also taken the lead to create the ASEAN Regional Forum to engage all their Asia-Pacific neighbours for the first time, to discuss in a structured dialogue on wide-ranging Asian security issues. The Prime Minister of the Lao Peoples Democratic Republic, Mr Bounnhang Vorachith, 29 Nov 2004, said, The role of ASEAN has been increasingly recognised in ensuring peace and security in the Asia-Pacific region, through the ARF, with ASEAN as the primary driving force. In conclusion, ASEAN have proven its commitment and achievements through all the ministerial meetings, Communities and forums that it is still relevance to the stability, security and prosperity of Southeast Asia. The fact that EU and the Asia-Pacific states are willing to co-operate with ASEAN; is a testimonial and recognition of ASEANs achievements. It is not merely an adjunct or supplement to the power-balancing role played by the United States. The role of ASEAN is indeed central to the regions well being.

Henry David Thoreau - Conservationist, Visionary, and Humanist :: Biography Biographies Essays

Henry David Thoreau - Conservationist, Visionary, and Humanist He spent his life in voluntary poverty, enthralled by the study of nature. Two years, in the prime of his life, were spent living in a shack in the woods near a pond. Who would choose a life like this? Henry David Thoreau did, and he enjoyed it. Who was Henry David Thoreau, what did he do, and what did others think of his work? Henry David Thoreau was born in Concord, Massachusetts on July 12, 1817 ("Thoreau" 96), on his grandmother's farm. Thoreau, who was of French-Huguenot and Scottish-Quaker ancestry, was baptized as David Henry Thoreau, but at the age of twenty he legally changed his name to Henry David. Thoreau was raised with his older sister Helen, older brother John, and younger sister Sophia (Derleth 1) in genteel poverty (The 1995 Grolier Multimedia Encyclopedia 1). It quickly became evident that Thoreau was interested in literature and writing. At a young age he began to show interest writing, and he wrote his first essay, "The Seasons," at the tender age of ten, while attending Concord Academy (Derleth 4). In 1833, at the age of sixteen, Henry David was accepted to Harvard University, but his parents could not afford the cost of tuition so his sister, Helen, who had begun to teach, and his aunts offered to help. With the assistance of his family and the beneficiary funds of Harvard he went to Cambridge in August 1833 and entered Harvard on September first. "He [Thoreau] stood close to the top of his class, but he went his own way too much to reach the top" (5). In December 1835, Thoreau decided to leave Harvard and attempt to earn a living by teaching, but that only lasted about a month and a half (8). He returned to college in the fall of 1836 and graduated on August 16, 1837 (12). Thoreau's years at Harvard University gave him one great gift, an introduction to the world of books. Upon his return from college, Thoreau's family found him to be less likely to accept opinions as facts, more argumentative, and inordinately prone to shock people with his own independent and unconventional opinions. During this time he discovered his secret desire to be a poet (Derleth 14), but most of all he wanted to live with freedom to think and act as he wished. Immediately after graduation from Harvard, Henry David applied for a teaching position at the public school in Concord and was accepted. However, he refused to flog children as punishment. He opted instead to

Man the Hunter Revisited Essay -- Anthropology, Hunting

Man the Hunter: Revisited In 1966, a group of about fifty anthropologists met in Chicago for a conference that would later known as the â€Å"Man the Hunter† meeting. The meeting contrasted with earlier scholarship and presented a Hollywood approach to the topic of early man, one where our ancestors were strong, powerful, and in control of their environment. Anthropologists Sherwood L. Washburn and C.S. Lancaster (1968), both present at the conference claimed, â€Å"our intellect, interests, emotions, and basic social life—all are evolutionary products of the success of the hunting adaptation†. The book Man the Hunter that emerged from the conference forced a re-evaluation of human subsistence strategies and the role of the hunter in human society. Although the idea of man as hunter, and thus exclusive provider, was initially disproved when it was shown that humans also relied on scavenging and were indeed hunted, the theory maintains relevance in modern anthropology. The theory itself p ushed researchers to challenge prior assumptions regarding the role of females in society and helped develop the hunter-gatherer by sex theory that remains in place today. Importantly, whereas the original man as hunter thesis was groundbreaking because it challenged the scientific communities’ prior belief in an ancient man who was primitive and weak, modern researchers have built off of the man the hunter thesis and now debate the motivations for men to hunt. While our human ancestors may not have been the strong, bloodthirsty, killers once imagined by Raymond Dart, new studies conducted by modern anthropologists have revived this famous, yet once discarded theory. The authors who contributed to the Man the Hunter text (1968) concluded, â€Å"to assert th... ... from a more balanced perspective. Given the importance of the theory and its affect on how modern humans view our ancestral past, the studies themselves have exposed the depth of which cultural bias can affect scientific outcome. The male dominated research of the 1960’s produced an image of ancestral man akin to a comic superhero, large, brawny, and dominant. In response, the female literature of the 1970’s and 1980’s discredited the ideas and placed emphasis on the woman gatherer in early society. Likewise, modern research has attempted to distance itself from the bias of the past, however even today assumptions make there way in to the research. While the man the hunter theory may not be headline news in this modern era, present day research approaching our past from a more scientific approach appears to have restored credibility to the once tarnished model.

Analyzing Internet Sources

The first and more important thing I learned was to look for credible sources. One way to do this is to look for bias and opinion. You should look for sources that are based solely on facts and will not attempt to shape your opinion of the topic when you read it. Another thing is to make sure you find your information in other sources to verify it is true and correct. Remember that it is difficult to spot credible sources online. Another thing to keep on mind are legal issues regarding copyright and plagiarism. Just because something is online does not mean it is unprotected. I will use these practices by making sure that I do more extensive research when I find something online. Just because it is there doesn’t make it true. I want to stay free of any problems of that nature and make my work reflect my abilities as a student. How can you determine if the information on a website is reputable and worthwhile for a research paper? Why is Wikipedia not an acceptable academic source? You can determine if the information is reputable and worthwhile by first looking at the URL. Most of the time if it ends with . edu or . gov it will be a good one. Also, another good thing to do is to research the authors and their credentials. You want to know who is writing this information and how qualified they really are. Another good tip is to look at the date. Let’s say you are writing about something that happened recently. There can be new developments on the story daily and you want all your information to be up to date and correct. Wikipedia is not an acceptable academic source because it is an open source of information. That information is not monitored at any time and can be posted by anybody. Some people even go on Wikipedia and say they are an anonymous writer. How can you know it’s true if you don’t know who wrote it?